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Edgy Style at Hoiden Supply Co

08.12.2015 by: Beth Stockwell Vanderkolk
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The word "hoiden" describes a bold, boisterous, wild girl, and this shop is designed just for that. Hoiden is stocked with tough, edgy, but feminine pieces that can be mixed, matched, and layered for a multitude of outfits. They've also got you covered for sunglasses jewelry, shoes, and even some cult beauty products. 

When you walk into Hoiden, you first see a large table with tons of goodies- weathered tshirts and jean shorts - perfect for a trip to a festival or Barton Springs - great shoes for a night on the East Side, and jewelry to stylishly accessorize your outfit. Shopping at Hoiden allows you to achieve that edgy, casual, don't-try-too-hard aesthetic that you might find at Free People for three times the cost. The store also draws similarities to Urban Outfitters, but without the sloppy racks, and with the benefit of supporting a local business. Hoiden is well edited, and the sales people often have great suggestions for mixing and matching. 

It's also a great shop to find a gift. On a recent visit, I scored some gorgeous earrings that cost nearly double at a shop down the street (which I won't name here because I love it despite their crazy prices). Treat your friend or yourself to one of their luxurious yet bohemian beauty products and you won't be sorry. Love & Salt spray by Olivine Atelier will help you achieve perfect beachy hair, and their Love & Roses spray is a great toner. An added bonus to these products is that they will look clean and crisp on your counter. Hoiden is a real gem - check it out soon!


Hoiden's apothecary shelves are stocked with beautiful beauty products, simple planters, and minimalist jewelry


A peek at a Hoiden rack stocked with great staples and shoes too


Close up of planters and jewelry


The table at the Hoiden entrance


Sunglasses for every face shape and style


Don't you want them all? You need them all. {Photo via Hoiden Instagram}


The most perfect black lace slip can go from being layered under other pieces straight to the bedroom {Photo via Hoiden Instagram}


Great tanks to get you through the Texas heat {Photo via Hoiden Instagram}

{Hoiden Supply Co. Official Site}

TAGS : South Lamar/South First , Hoiden Supply Co